SOUL FOR SEOUL WITHOUT VISITING SEOUL
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The hidden city ticketing question was “What happens if the Seoul-New York segment is thrown in the trash?" We found out. Spun a different way, the question was really “what happens if the Seoul-New York segment is removed, or thrown away, and the traveler attempts to board in New York?” Honestly, I didn’t have the answer but was about to find out. Nobody wants to be embarrassed by an airline, but the opportunity to fly the Concorde for just $875 made “the juice worth the squeeze.” It was called ‘Soul for Seoul’ for a reason. Korean Air and Korea profited regardless of whether or not flyers ever flew Korean Air operated aircraft. The Asian currency crisis had brought travel to Korea to a screeching halt. Thanks to ‘Soul for Seoul’, Korean Air found a new way to profit. What’s wrong with saving U.S. travelers 90%, aiding Korea during an economic crisis and making money in the process?