Airfares are manipulation of value and public trust. Hidden city tickets, airline booking ploys and AD75 fares help level the playing field. Airfares AREN’T based on cost, but what an airline thinks it can manipulate a traveler into paying. Airlines continually use discriminatory pricing tactics and travelers are often forced to stand alone when trying to defend themselves. In 1997, I found this behavior to be illegal and unjust though it happened every day. Two decades later, airlines still manipulate travelers with deceptive pricing tactics. I had to let the world know about this. Within a few weeks, I placed an ad in the Financial Times promoting this new discovery. The opportunity to fly the Concorde at 90% savings justified the minor inconvenience of originating travel in Seoul. Remember, starting the ticket in Seoul was the key to flying Concorde for $875.