What Is Premium Pricing? an Airline Insider’s Guide

The popular advice is simple: premium pricing means charging more because the product is better. That definition is incomplete, especially in air travel. Airlines don't price a seat only according to its cost, comfort, or distance. They build a pricing system designed to separate customers by urgency, flexibility, perceived value, and willingness to pay. A premium fare may buy a larger seat and better service, but it can also...