Travel Agent vs Online Booking: The Complete 2026 Guide
September 19, 2026
Most advice on travel agent vs online booking is backwards. People talk as if you need to pick one side and stay loyal to it. You don't. Smart travelers use different channels for different jobs. Use websites to search. Use humans when the trip can break expensively. That isn't a philosophical view. It's how the market already behaves. Overall online booking share stayed flat at 60% in 2024 to...
